Microchip your pet with Tracer® Advance – and receive free insurance with Petplan*

Why microchip? Every year more than 300,000 treasured family pets get lost or go missing.

Having a microchip implanted is quick and simple - just like an ordinary injection. And once it's done, it lasts a lifetime. Microchips are hardly bigger than a grain of rice. Tracer Advance is encapsulated in an extremely strong bio-polymer material. Its the first non-glass microchip to be introduced in the UK. The material is 10% stronger than glass and 12% lighter and just as effective and is designed to fit comfortably under your pet’s skin

Every microchip has a unique 15-digit code, and this is the key to your pet's details - including your name, address and phone number. Tracer Advance is invisible and can't be tampered with but, most importantly, microchipping is highly effective and is the method of permanent identification most widely used by veterinary surgeons.

First, your vet injects the microchip into the animal - if it's a dog, cat or rabbit, this will be just under the loose skin of the neck. It's quite straightforward, just like having a routine vaccination. After that, there’s nothing else to do - unless your pet goes missing. If it does, most vets, animal charities and local authorities have microchip readers, so when someone hands your pet in, they can read the chip's 15 digit code.

This identifies your pet on the Petlog secure database, where all its details are registered. The database is accessible 24 hours a day, 356 days a year and is effective no matter when your pet turns up. Then it's just a simple case of giving you a call, and reuniting you with your pet as soon as possible.

More than 3 million animals in the UK currently have a microchip implanted and the number is growing fast. Microchipping is also a legal requirement for animals travelling abroad under DEFRA's Pet Travel Scheme

Microchips are suitable for use in dogs, cats, horses, birds, small mammals such as rabbits and guinea pigs and even reptiles such as snakes, lizards and tortoises.

*This offer applies to dogs, cats and rabbits only.

Contact one of our receptionists or veterinary nurses to find out more about microchipping your pet or book your appointment now by telephoning 01633 858599.